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George Chantry, professional A-Level Economics tutor

The shift in demand diagram — A-Level Economics

Play the game and get tested on every point of the diagram — every wrong answer gets a diagnosis. Then study the answers below. Measure what you don’t know, then fix what you don’t know.

▶ Play the game

The diagram

Shift in demand diagram for A-Level Economics on a labelled grid: demand shifts right from D1 to D2 while supply stays put, moving the equilibrium from E to F, with every point lettered

The whole demand curve moves right from D₁ to D₂ — from A at its top end to B at its bottom end. Supply never moves: it runs up through the origin O, and the market slides along it from the old equilibrium E (P₁, Q₁ — £5, quantity 5) to the new one at F (P₂, Q₂ — £6, quantity 6). Both price and quantity rise.

The game’s questions — with the answers explained on the diagram

These are the exact questions the game asks. Play first if you want the real test — or study them here with the answer for each one.

1. Incomes rise and this is a normal good, shifting D₁ to D₂. Which point is the NEW equilibrium?

F. After the shift the market moves along S to where S crosses the NEW demand curve — point F: £6, quantity 6. Both price AND quantity rise. (Staying at the old equilibrium E is the classic error; so is picking D₂’s intercept at A or its far end at B, neither of which is a crossing.)

2. What could cause this rightward SHIFT of the demand curve?

A rise in consumer incomes. A non-price factor changed: more income means more demanded at EVERY price, so the whole curve moves. That is the classic trap — a change in the good’s OWN price moves you ALONG the curve. Only non-price factors (incomes, tastes, other goods’ prices) SHIFT it, and a change in firms’ costs shifts supply, not demand.

3. Why does price rise from £5 to £6 after the shift?

At £5 there is now excess demand, which bids the price up. Point, cause, consequence: at the old price of £5 buyers now want more than sellers offer, and that excess demand bids the price up until the market clears at £6. The full chain: incomes rise → demand shifts right → excess demand at £5 → price bid up → extension of supply → new equilibrium at F. (Costs never changed and supply never moved — the pressure comes from buyers.)

Now test yourself

Every corner has a letter. Answer with the points and areas, exactly like the exam. Every wrong answer gets a diagnosis — that is the diagram telling you what to fix.

▶ Play the shift in demand game

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