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George Chantry, professional A-Level Economics tutor

The positive consumption externality diagram — A-Level Economics

Play the game and get tested on every point of the diagram — every wrong answer gets a diagnosis. Then study the answers below. Measure what you don’t know, then fix what you don’t know.

▶ Play the game

The diagram

Positive consumption externality diagram for A-Level Economics on a labelled grid: MSB drawn above and to the right of MPB, supply labelled S equals MPC equals MSC, free-market and social-optimum equilibria marked, with every point lettered

Supply is labelled S = MPC = MSC — the cost side has no spillover here. The benefit side does: MSB is drawn above MPB, and the vertical gap between them is the benefit to other people that the individual buyer ignores. The market settles at E where MPB crosses S (P₁, Q₁ = 5); the social optimum is F where MSB crosses S (P*, Q* = 7).

The game’s questions — with the answers explained on the diagram

These are the exact questions the game asks. Play first if you want the real test — or study them here with the answer for each one.

1. Vaccinations benefit others too: MSB sits above MPB. Which point is the FREE-MARKET outcome?

E. People only weigh their PRIVATE benefit: MPB crosses S at point E, quantity 5 — society wants more. Individuals ignore the benefit to others, so the market settles there: an UNDERconsumption. (Point F is the social optimum the market undershoots; G is the social benefit of the market quantity, not where the market settles.)

2. Which point is the SOCIAL optimum?

F. Where FULL benefit (MSB) meets cost: point F, quantity 7. Count ALL the benefits and MSB crosses S there. This is why governments subsidise vaccines.

3. Which area is the potential WELFARE GAIN society misses at the free-market quantity?

The triangle G E F. Units 5→7 are worth more to society (MSB) than they cost (S) — triangle GEF is unrealised surplus until we get there. Between market (E) and optimum (F), each unit’s MSB exceeds its cost, and the triangle points at the optimum: the gain society leaves on the table. (The classic error is drawing it the wrong way round, past F instead of on the underconsumed units before it.)

4. Which distance shows the MARGINAL EXTERNAL BENEFIT of the last unit the market consumes?

The distance E G. MSB minus MPB at Q = 5: the £4 of benefit to OTHERS from the market’s last jab. MEB is the VERTICAL gap between MSB and MPB at the quantity in question — at the market quantity that is E up to G: £4 of spillover benefit. (Not a stretch of the supply curve, and not the gap between the two equilibria.)

5. A subsidy shifts S down to S − subsidy. Through which point must the NEW curve pass to reach the social optimum?

C. S − subsidy must cross the PRIVATE demand curve MPB at Q = 7 — point C (£3). Consumers decide on MPB, not MSB, so that is where the crossing must land: price falls and demand extends to the optimum. (The A* trap is answering F: F sits on MSB, but consumers buy according to their private benefit, so crossing at F would leave demand short.)

Now test yourself

Every corner has a letter. Answer with the points and areas, exactly like the exam. Every wrong answer gets a diagnosis — that is the diagram telling you what to fix.

▶ Play the positive consumption externality game

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